Projects/Pringles AFH/KVA250404In Review

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Section 02 / 13·Owner AK·Last edit 2 min ago by Alex

Test Design

Define the structural parameters of the sensory protocol — sample coding, rotation logic, methodology and the action standards that determine pass/fail at readout.

Methodology

Required for fielding

Product Matrix

n=120 / celltotal 480

Code	Descriptor	Serving	n
287	Original Puffs AFH	Ambient (21°C)	120
643	Cheddar Cheese AFH	Ambient (21°C)	120
723	Sour Cream & Onion AFH	Ambient (21°C)	120
421	BBQ Bench Puffs	Ambient (21°C)	120

Rotation Type

Action Standards

Overall Liking

9-pt hedonic

Target

Purchase Intent

Top 2 Box

Target

Logistics

CLT Sessions

Final Report Due

CLT Incentive

Exit Incentive

Live

Matrix Sciences

Internal Operations Protocol · v3.0

Confidential

2026-06-10

Project

KVA250404

Client

Kellanova / Pringles AFH

Methodology

CLT + Online Exits

Alex Kowalski

2.0 Test Design

Methodology: Sequential Monadic — balanced rotation across cells. Rotation: Rotated within cells.

Code	Descriptor	Temp	n
287	Original Puffs AFH	Amb 21°C	120
643	Cheddar Cheese AFH	Amb 21°C	120
723	Sour Cream & Onion AFH	Amb 21°C	120
421	BBQ Bench Puffs	Amb 21°C	120
Total			480

2.1 Action Standards

Overall Liking significantly above 7.0 on 9-pt hedonic scale.
Purchase Intent Top-2 Box minimum 25% across all cells.

2.2 Logistics

CLT Sessions: Aug 13–14, 2025. Incentive USD 70 (CLT) / USD 60 (online exit interviews, 60-minute focus groups, n=4 per group). Final report due Aug 28, 2025.

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